Begin Again: The Rise of NeXT Computers – and the Remaking of Steve Jobs

Temporarily out of stock

'I didn't see it then, but it turned out that getting fired from Apple was the best thing that could have ever happened to me. The heaviness of being successful was replaced by the lightness of being a beginner again, less sure about everything. It freed me to enter into one of the most creative periods of my life.' - Steve Jobs

Begin Again tells the largely unexplored story of the dozen years Steve Jobs spent building NeXt in the aftermath of his firing from Apple, the company he founded, in 1985. This period would see Jobs at his most creative, vulnerable and intense. It would redefine him as a designer and a leader, ultimately leading to the later resurgence and dominance of Apple following his triumphant return. Yet this crucial period remains woefully under-covered. Award-winning writers Geoffrey Cain and Jimmy Soni change that.

Utilising a trove of new material, including dozens of hours of unbroadcast footage of Jobs at NeXT's meetings and retreats, new interviews and unpublished oral histories with Jobs and his colleagues, new first-hand material and countless internal documents, Begin Again is the definitive history of the most remarkable period in the life of Steve Jobs.

ISBN: 9781837731930
Author: SONI, JIMMY
Format: Hardcover
Publication date: 01/08/2026
RRP: $59.99
Pages: 320
Dimension: 234mm X 153mm
Imprint: Icon Books