Marketing Bible for a Digital World
VAN WASSENHOVE, BERT
$125.00
Temporarily out of stock
Digitalisation has transformed the world of marketing. That evolution has an enormous impact on any full marketing approach. The way you approach your customers as a marketeer is changing rapidly, new media have replaced traditional methods of communication (Medium), messages (Message) have to be delivered in a different way, and the steps you take as a marketeer (Method) have changed entirely. The Marketing Bible for a Digital World puts forward a method for adjusting your marketing strategy to the digital world, and sets you up with all the basic principles of the three new M's of marketing transformation: Medium, Message & Method.
AUTHOR:
Bert Van Wassenhove is managing partner of the investment fund The CoFoundry and co-founder of THINK with people, an initiative that helps entrepreneurs grow.
SELLING POINTS:
• Complete guide to attracting customers in a digital world, with a complete overview of all digital media and their uses
• Accessible, thorough and completely up to date
15 colour, 25 b/w illustrations
ISBN: 9789401462433
Author: VAN WASSENHOVE, BERT
Format: Hardcover
Publication date: 01/11/2019
RRP: $125.00
Pages: 200
Dimension: 240mm X 170mm
Imprint: Lannoo
Related products
-
Lazy Frenchie in NYC: Lifestyle Guide for Instagram Lovers
$39.99 -
Stephane Beel Architects
$130.00 -
Belgian Chocolate: The Bean-to-Bar Generation
$69.99 -
Brussels Art Deco: Walks in the City Center
$59.99 -
Liber Floridus 1121: The World in A Book
$90.00 -
Congo Art Works
$45.00 -
Just Cooking
$99.00 -
Anthology: Museum of Letters and Manuscripts of Brussels
$90.00 -
Bike Life: Travel, Different
$115.00 -
Brussels Art Nouveau: Walks in the Center
$56.99