Michael Engelmann: Poster Collection 10

Temporarily out of stock

Straightforward photography, a restrained color scheme, simple texts set in a functional typeface: these are the formal elements that German graphic designer Michael Engelmann drew on to create an unmistakable pictorial language for posters, Engelmann came to advertising self-taught. In the 1950s, he set about expunging any trace of empty bourgeois enthusiasm for advertising by applying a strictly conceptual working approach. In his posters for Pirelli, \"The Philadelphia Enquirer, Renault, or Roth Handle, images and ideas came together in a way as simple as it was compelling, creating signs of great associative force. His was a highly regarded contribution to graphic design's breakthrough into the age of mass communication; it introduced wit and a sense of using resources economically. \"Poster Collection 10 brings together numerous posters created by Engelmann, who died prematurely at the age of 38.

80 illustrations

ISBN: 9783037780398
Author: MUSEUM OF DESIGN ZURICH
Format: Paperback
Publication date: 20/06/2010
RRP: $65.00
Pages: 96
Dimension: 241mm X 165mm
Imprint: Lars Mueller